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Data Privacy Policy

BFL Bookstores Inc


At BFL Bookstores Inc, ("we", "us" or "our") we commit to the protection of data of the users ("you", "your" or "yours") obtained in the course of its business. We take the privacy of our users very seriously and urge all users to read our Privacy Policy carefully. By using our Website or purchasing any of our Products, you agree and acknowledge to this Privacy Policy. This also means you consent to the processing of your data or information obtained from the usage of the Website. If you do not agree to or understand this Privacy Policy, you may simply cease or refrain from using the Website.

This privacy policy (hereinafter known as "Privacy Policy") provides crucial information about:

1. The type of data or information we collect

2. The manner of collection, storage, and usage of data or information

3. The purposes for which we collect and use data

4. How we share your data or information

5. How long we retain your data or information

6. Your rights concerning your data or information

7. Management of any modifications to this Privacy Policy

8. How to contact us in case you have any suggestions, concerns, or complaints

The foregoing information will be stated by this "Privacy Policy" incorporating the minimum standards provided by Republic Act No. 10173, also known as the "Data Privacy Act of 2012" (An Act Protecting Individual Personal Information In Information And Communications Systems In The Government And The Private Sector, Creating For This Purpose A National Privacy Commission And For Other Purposes) which took effect on September 8, 2012 (the "Act").

This Privacy Policy excludes personal information about the user obtained from other sources or sources outside of the use of this Website.


This Privacy Policy comes into force and effect on 23 November 2023.


Website: This Privacy Policy will be applicable to, which shall hereinafter be known and referred to as "Website".

Who we are: BFL Bookstores Inc, ("we", "us" or "our") use, and we collect, store, and use your data or information.

User: The user ("you", "your" or "yours") using this Website, which means you agree to the provisions of this Privacy Policy.

Parties: The parties to this Privacy Policy are the Personal Information Controller or "BFL Bookstores Inc" and the user.

Personal Information Controller: Refers to BFL Bookstores Inc or the one who is responsible for the control of the processing of your data or information.

Personal Information: Refers to and may be used interchangeably with your "data or information" that we obtain from your use of, which can directly or reasonably ascertain your identity.

Products: Refer to any goods or products that are offered for sale on


The following are the types of personal information that will be collected from your use of the Website:

Types of personal information:

Name, email address, mobile no, address, credit card details, paypal details


Your personal information will be processed pursuant to the following purposes:

For payment and fulfillment of online order

Our main purpose for using your personal information is to improve your experience on our Website and provide you with the services and/or information you have requested. Additionally, we may use information that is not considered personal information to gain broad insights into our customer base, which may be used for market research or marketing efforts. This information might include interests based on your cookies, among other things.

Personal Information may also be processed for the following purposes:

1. Registration of your account for the use of various features of our Website

2. Communication of user account, and marketing information and if any

3. Billing or credit information or fulfilling transactions if any

4. Providing customer service


Depending on your usage of our Website, your personal information may be collected from you. Collection may be done in any of the following manners:

A. Registration of users: You, as a user of the Website, may register or create an account to access more features of the Website. By registering, we will collect or obtain the following personal information from you:


Personal information may be collected from you after registration in order to:

a. Allow our officers or representatives to interact with you in any manner such as by messaging or email.

b. Notify you via email or SMS about general information about your use of our Website.

c. Allow you to leave comments on our Website's content including but not limited to photos, videos, text content, and forms.

d. Enable the following manner of user interaction:


The completion of your registration means you provide your consent to allow us to collect, store, use, or disclose your personal information according to the provisions of this Privacy Policy.

B. Passive usage: Data may be collected from you passively through "Cookies", even if you do not undergo the registration process. Passive data collection may include location information, IP address information, or browser data such as session information.

C. Billing Information: For purposes of purchasing the goods or products offered on our website, we may ask you to provide certain credit information, billing address information, and additional specific information for us to be able to charge you accordingly. This information may be stored for the following period of time: As ling as customer desires for repeat orders. The billing information you provide shall only be used for facilitating your transactions with us.


We may gather or collect information from you using automated technology that captures data about your browsing behavior and history, and the data or information that you willingly provide to us, such as details shared during the registration process or at other points when using the Website. For instance, we may use cookies to improve or enhance your browsing experience by storing information that may pertain to your preferences, the device type you used, or previous choices you made on the site. Cookies, which are small text files, allow us to modify the Website according to your expectations and provide a more customized browsing experience. The information in a cookie is limited and can only be read by the web server that issued it. It is not an executable code and is virus-free. Cookies do not save or transmit any personal information. If cookies are disabled, the functions of our Website may be limited. To proceed without changing your cookie settings, simply continue to use our Website. The following are the type of cookies that we may receive from you:

A. HTML cookies or technical cookies are utilized to allow you to access or go through different pages of the Website. They are needed to transmit communications using the network and provide the services you request. The utilization of these cookies also allows for the safe and efficient use of our Website.

B. Temporary session cookies are those which are destroyed or deleted after a browsing session and are used to identify you and allow you to not log in repeatedly after each browsing session so long as your browser is not closed.

C. Permanent cookies are those which remain for a longer period, while these function the same as temporary cookies in that they are used to identify you and allow you to not log in repeatedly after each browsing session, they remain on your device even after your browser is closed.

You provide your specific consent when these types of cookies are used to enable you to have the best experience on our Website.


In accordance with the specified purposes of using your data or information, the following are the criteria or legal basis for processing your information:

A. You give us your consent before we collect and process your personal information.

B. Processing your personal information involves the performance of an obligation under a contract to which you are a party, including the act of entering into a contractual obligation.

C. Processing your personal information is required for us to comply with a legal obligation.

D. Processing your personal information is necessary to protect vitally important interests, including your life and health, or those of another.

E. Processing your personal information is necessary to respond to a national emergency, or to comply with the requirements of public order and safety, as prescribed by law.

F. Processing your personal information is necessary to fulfill the constitutional or statutory mandate of a public authority.

G. Processing your personal information is necessary to ensure our legitimate interests or the legitimate interests of a third party (except when such interests are overridden by your fundamental and constitutional rights.) Details of the legitimate interests referred to herein will be provided if this is the basis or criterion by which your personal information is processed.

Generally, we will process your personal information based on the specified purposes in this Privacy Policy mainly where:

A. We obtain your consent explicitly each time we process your personal information based on the purposes specified in this Privacy Policy.

B. It is required in order to perform a contractual obligation to which you are a party, including the act of entering into such contractual obligation with you.

C. We are required to comply with a legal obligation.

D. It is necessary to protect vitally important interests, including your life and health, or those of another.

E. It is necessary to pursue our legitimate interests or those of another after we ensure that your fundamental and constitutional rights are protected.

F. It is necessary for the fulfillment of the constitutional or statutory mandate of a public authority.



Your data or information will be retained by us for a period of time, not more than what is required to fulfill the purposes as specified in this privacy policy.

The manner by which we will retain your data or information is described as follows:

The information is stored as long as the user specifically indicates to store for repeat orders.

After the lapse of the period as stated in the previous paragraph, your information shall be destroyed, deleted, or anonymized.


Your data or information shall be processed in the Philippines only and will be done in a manner that is compliant with the requirements of the Data Privacy Act of 2012.


The following are your rights in relation to your data or information handled by us. These rights are those laid down by the Data Privacy Act of 2012:

A. Right to be informed: You have the right to be informed whether data or information pertaining to you shall be, are being, or have been processed, including the existence of automated decision-making and profiling.

B. Right to object: You have the right to object to the processing of your data or information, including processing for direct marketing, automated processing, or profiling.

When you object or withhold your consent, we shall no longer process the personal data, unless:

a. The data or information is needed pursuant to a subpoena;

b. The collection and processing are for obvious purposes, including, when it is necessary for the performance of or in relation to a contract or service to which you are a party, or when necessary or desirable in the context of an employer-employee relationship between the collector and the data subject; or

c. The information is being collected and processed as a result of a legal obligation.

C. Right to access: You have the right to reasonable access to, upon demand, the following:

a. Contents of your data or information that were processed;

b. Sources from which your data or information were obtained;

c. Names and addresses of recipients of your data or information;

d. Manner by which such data were processed;

e. Reasons for the disclosure of your data or information to recipients, if any;

f. Information on automated processes where the data will, or is likely to, be made as the sole basis for any decision that significantly affects or will affect you;

g. Date when your personal information concerning you, was last accessed and modified; and

h. Our designation, name or identity, and address.

D. Right to rectification: You have the right to dispute the inaccuracy or error in your data or information and have us correct it immediately and accordingly unless the request is vexatious or otherwise unreasonable.

E. Right to erasure or blocking: You have the right to suspend, withdraw or order the blocking, removal, or destruction of your data or information from our systems.

F. Right to data portability: You have the right to electronically move, copy or transfer your data or information without cost for whatever use you require.

G. Right to damages and to file a complaint: You have the right to file a case and/or be indemnified for any damages sustained due to such inaccurate, incomplete, outdated, false, unlawfully obtained or unauthorized use of your data or information, taking into account any violation of your rights as a data subject.


We may update and revise this Privacy Policy from time to time and will notify you of any changes. Our Website was last published and updated on 23 November 2023.

The notice of revision may be made in the following manners:

Changes will be published in the website.


The Party responsible for the processing of your Data or Information is: BFL Bookstores Inc. The Personal lnformation Controller ("Us") may be contacted using the following information:​ 
14th flr Goldloop Tower B Escriva Drive​ 
Ortigas Center, Pasig City MM 1600

The Data Privacy Officer is: Jen dela Cruz, and may be contacted using the following information: